How people discover and purchase coffee online has changed for good.
Speed & Visibility
SLOW + BURIED = NONEXISTENT
Most sites take too long to load and rank low in search results, losing customers before they even see you.
Mobile Optimization
LOW FRICTION TOLERANCE
Clunky mobile experiences frustrate users, causing them to abandon carts and shop elsewhere.
AEO/GEO
SEO CAN'T COMPETE
As AI and local search dominate, unoptimized sites risk disappearing.
These issues are costing roasters 20–30% in missed online sales every month.
INTRODUCTION
powered by:
We can help.
Speed & Visibility
Mobile Optimization
AEO/GEO
the parfait partnership
Once people find you (thanks to Reformer), we’ll expand your audience even more by connecting you to coffee lovers throughout the country.
Parfait isn’t just a platform.
It’s a community of coffee roasters, making great coffee accessible to all while educating and sparking conversations. (While we handle orders, subscriptions, and fulfillment).
the parfait partnership
Let's be honest - most platforms screw up the basics.
Wrong billing. Stale coffee. Late deliveries. Angry customers.
We handle it all, leaving you more time to do what you do best.